The transformation of cities and the development of soft transport modes (by foot, bike etc.) have seen the emergence of new needs and uses at the heart of public spaces.

In order to encourage and organize them harmoniously, signage had to be rethought and sized to the scale of pedestrians and not only cars. Aréa has led profound reflection on this subject and has developed the concept of a multi-use mast: lighting, signage or traffic signs. This versatility enables signage, guidance, localization and safety while using the same support.  Coordinated with other elements of street furniture, it allows an aesthetic dimension to their first nature of being pure utility equipment.